In a small bowl, mix the softened cream cheese, brown sugar, and 1 teaspoon of the ground cinnamon until well combined. Set aside.
Using a rolling pin, gently flatten each slice of bread until thin but not torn.
Spread about 1 tablespoon of the cream cheese mixture over one side of each flattened bread slice. Roll the bread tightly from the cream cheese side to the opposite end.
In a shallow dish, whisk together the eggs, milk, vanilla extract, and remaining 1 teaspoon of cinnamon until fully blended.
Heat a non-stick skillet over medium heat and add the butter, allowing it to melt and coat the pan.
Dip each roll-up into the egg mixture, ensuring all sides are well-coated.
Place the roll-ups seam-side down in the skillet and cook for about 2-3 minutes on each side or until golden brown.
Remove from the skillet and repeat the process with any remaining roll-ups.
Dust with powdered sugar if desired and serve warm with maple syrup.